<p>Partner of Commercial Advisory practice, Marcus Wallman, presented at the Middle East Franchise Expo on the practical issues that both franchisors and franchisees need to be aware of to ensure that their franchise agreements are "Middle East ready". Marcus drew on his 10 years of experience with dealing with franchise arrangements in the Middle East to give attendees practical tips on ensuring that their documentation regarding franchising arrangements take into account matters that are specific to the region. These include franchisees ensuring that any agreement allows them to establish appropriately licensed group entities in countries covered by a franchised territory and being allowed to tailor concepts to take account of local cultural and religious sensitivities and franchisors ensuring their trademarks and other IP are appropriately protected.</p>
<p>The Middle East Franchise Expo, held at the Jumeirah Beach Hotel Convention Centre on 21-22 October 2014, is run in conjunction with the Middle East and North Africa Franchise Association and this year showcased the latest national and international brands, products and services of over 70 companies.</p>