The online distribution network YouTube was started on Valentine’s Day in 2005. In a short space of time, love for this platform has grown beyond the expectations of even the industry experts. People now talk about ‘the number of hits’ that a video might get and the world universally understands that meaning. The audience for YouTube is at record levels and continues to grow at a pace that it is undeniable. In addition, the Middle East has some of the world’s most voracious consumers of YouTube content as well as some of its most avid creators.