On 20 October 2014, Partner and Regional Head of Intellectual Property, Omar Obeidat, Senior Associate Rasha Al Ardah and Associate Tarek Abu Mariam presented a Trademark Seminar at Holiday Inn downtown Kuwait. The breakfast seminar consisted of attendees from mainly Kuwaiti based businesses, including airlines, banks, insurance companies, fashion and media. The lawyers spoke on principles of brand clearances, and how to choose and launch brands safely and ensure the brand is sustainable and capable of protection. The speakers then addressed the proper measures to protect trademarks in the region and also examined the avenues. The speakers concluded by giving recommendations for brands destined to becoming global. This series of Intellectual Property seminars offered to local based clients has already began its way through seminars offered to clients in Dubai, Abu Dhabi and Kuwait, with Riyadh targeted for 2015.